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As the European Union moves toward the year-end procurement cycle, November 2025 reveals clear shifts in purchasing behavior among premium cashew buyers. Retailers, roasters, and import distributors across Germany, the Netherlands, France, Spain, and Scandinavia are tightening their quality standards while expanding demand for higher-value kernels.

Vietnam — currently the world’s leading cashew exporter — continues to hold a strong position. However, European partners are increasingly selective, seeking suppliers who can deliver premium consistency, transparency, and refined export capabilities.

Here is what EU premium buyers expect from Vietnamese cashew exporters this month.

🔍 1. Higher Quality Consistency in WW Grades

EU buyers continue to prioritize tight size and color uniformity, especially for WW320, WW240, and premium WW180.

In November, the most requested specifications include:

• Bright ivory color
• Low moisture (≤ 4%)
• Strict defect levels
• Minimal variation between lots
• High roasting stability for dry-roast applications

Premium buyers demand predictable quality over multiple containers — a key factor that differentiates top-tier exporters like SVC.

📦 2. Retail-Ready Packaging & OEM Capabilities

European retailers increasingly rely on private-label cashew programs, pushing suppliers to provide:

• Zip pouch (150–500g) with strong oxygen barrier
• Recyclable PET jars
• EU-standard nutritional labels
• QR code traceability
• Shelf-ready carton packaging

Vietnamese suppliers with advanced packaging technology and OEM support gain more long-term contracts, especially for WW240 and roasted kernels.

🧪 3. Compliance With EU Food Safety Regulations

Strict adherence to EU rules remains non-negotiable:

• Compliance with BRC, HACCP, FSPCA, Halal, Kosher, FDA
• Allergen labeling
• Pesticide and aflatoxin monitoring
• Traceability from raw material to finished goods

Importers note that suppliers able to provide auditable QC processes receive faster approvals.

🚢 4. Stable Logistics Performance Amid Global Constraints

EU buyers continue to prioritize exporters who can guarantee:

• Reliable ETD/ETA
• Smooth documentation (EUR1/CO, packing list, invoice)
• Flexibility between Cát Lái and Cái Mép ports
• Good space arrangements with shipping lines
• Quick response if vessel schedules change

SVC’s logistics systems, for example, provide buyers with real-time updates for every shipment.

📊 5. Transparent Price Communication

As volatility continues across the global cashew market, EU buyers increasingly favor suppliers who:

• Provide updated market insights
• Share pricing clearly, without negotiation ambiguity
• Offer stable quotations for multi-container commitments

SVC’s public pricing platform — the first of its kind in Vietnam — has become a major advantage for European importers who value transparency.

🌱 6. Sustainability & Ethical Sourcing Expectations

EU markets show rising demand for:

• Environmentally friendly packaging
• Lower-carbon logistics
• Transparent labor and factory management
• Sustainable production practices

Buyers seek suppliers capable of aligning with future EU Green Deal requirements.

📈 Outlook for December & Early 2026

Demand for premium kernels in Europe will remain strong, driven by:

• Health-conscious consumers
• Expanding private-label snack lines
• Rising roasted & flavored cashew segments
• Strong Q1 booking cycles for supermarkets

Vietnamese exporters who meet EU expectations in quality, compliance, packaging, and transparency will secure long-term supply agreements moving into 2026.

📧 Contact for OEM & Export Coordination: thanh@svc.vn

📱 WhatsApp: (+84) 909 432 477

🌍 Think Cashew Vietnam, Think SVC.