đ From Raw Exports to High-Value Products
Vietnam has remained the worldâs No.1 exporter of cashew kernels for over 18 years, holding more than 80% of global market share. However, most exports are still in raw or semi-processed form, leading to a mismatch between volume and export value. Itâs time for Vietnamâs cashew industry to reposition its brand to increase global presence and long-term value.
đ Why Repositioning Is Essential:
1ď¸âŁ Low Value Despite High Export Volume
⢠Vietnamese cashews are mainly exported as raw materials. Importing countries then process and resell them at significantly higher prices.
2ď¸âŁ Lack of National Brand Recognition
⢠Global consumers recognize Indian or African cashews, but âVietnamese cashewsâ still lack strong brand identity.
3ď¸âŁ Shifting Global Consumer Trends
⢠Markets now demand value-added, convenient, organic, and traceable products. Without change, Vietnam risks losing market share to countries with stronger branding strategies.
đ Key Strategies for Repositioning Vietnamese Cashews:
â Develop value-added products: cashew butter, cashew milk, premium snacks, etc.
â Build a national cashew brand: âVietnam Cashewâ with global marketing campaigns.
â Integrate farming â processing â distribution into a closed value chain.
â Enhance quality standards, traceability, and international certifications.
đ SVC is a pioneer in repositioning Vietnamese cashews, with a long-term vision focused on technology, value-added products, and sustainable branding to elevate Vietnamâs position in the global market.
SVC INTERNATIONAL JSC
Email: thanh@svc.vn
Phone: 090 943 24 77
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