🔍 From Raw Exports to High-Value Products
Vietnam has remained the world’s No.1 exporter of cashew kernels for over 18 years, holding more than 80% of global market share. However, most exports are still in raw or semi-processed form, leading to a mismatch between volume and export value. It’s time for Vietnam’s cashew industry to reposition its brand to increase global presence and long-term value.
📌 Why Repositioning Is Essential:
1️⃣ Low Value Despite High Export Volume
• Vietnamese cashews are mainly exported as raw materials. Importing countries then process and resell them at significantly higher prices.
2️⃣ Lack of National Brand Recognition
• Global consumers recognize Indian or African cashews, but “Vietnamese cashews” still lack strong brand identity.
3️⃣ Shifting Global Consumer Trends
• Markets now demand value-added, convenient, organic, and traceable products. Without change, Vietnam risks losing market share to countries with stronger branding strategies.
📌 Key Strategies for Repositioning Vietnamese Cashews:
✅ Develop value-added products: cashew butter, cashew milk, premium snacks, etc.
✅ Build a national cashew brand: “Vietnam Cashew” with global marketing campaigns.
✅ Integrate farming – processing – distribution into a closed value chain.
✅ Enhance quality standards, traceability, and international certifications.
💎 SVC is a pioneer in repositioning Vietnamese cashews, with a long-term vision focused on technology, value-added products, and sustainable branding to elevate Vietnam’s position in the global market.
SVC INTERNATIONAL JSC
Email: thanh@svc.vn
Phone: 090 943 24 77
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