As the global cashew market enters the first quarter of 2026, trading activity remains measured but deliberate. Following the structural reset of supplier strategies in late 2025, buyers are no longer rushing to secure volume. Instead, the market is defined by observation, positioning, and selective engagement.
Early-year behavior reveals how importers are preparing for the next buying cycle and which signals exporters should read carefully.
📈 A Market Moving Sideways, Not Silent
Despite limited spot activity, the market is far from inactive. Buyers across the EU, US, and Middle East are actively monitoring:
• Raw material availability and early crop signals
• Exporter execution consistency from late 2025 shipments
• Logistics reliability and cost stability
Rather than placing large orders, buyers are gathering data to define their purchasing framework for Q2 and Q3.
🔍 Buyer Focus Has Shifted From Price to Predictability
One of the most noticeable shifts in early 2026 is the reduced emphasis on aggressive price negotiation. Buyers are increasingly prioritizing:
• Delivery reliability over marginal price differences
• Consistent quality across multiple shipments
• Clear communication and response speed
In a market shaped by recent volatility, predictability has become a form of value.
📦 Trial Orders Signal Intent, Not Hesitation
While overall volumes remain controlled, trial orders are reappearing across key markets. These orders are not speculative. They serve as practical tests of:
• Shipment execution under current logistics conditions
• Quality stability after extended transit
• Alignment with buyer documentation and inspection standards
Exporters who perform well during this phase are more likely to secure follow-up contracts later in the year.
🌍 Regional Buyer Behavior at a Glance
Early signals indicate distinct regional patterns:
• EU buyers are cautious but structured, focusing on compliance and packaging standards
• US buyers are monitoring inventory levels closely, favoring flexible shipment timing
• Middle East buyers remain active on selected grades, prioritizing supplier responsiveness
These patterns suggest a market that is segmented by strategy rather than sentiment.
⚙️ Where SVC Aligns With Market Expectations
SVC enters early 2026 aligned with these evolving buyer priorities. By maintaining disciplined execution, transparent communication, and stable shipment performance, SVC positions itself as a low-risk partner during a decision-making phase.
Rather than pushing volume, SVC focuses on readiness, ensuring that when buyers move from observation to commitment, execution capability is already proven. This approach aligns with SVC’s broader market transparency initiatives, including its public price communication framework outlined on the Cashew Price Update – SVC Official page.
Internal reference: https://svc.vn/cashew-price-update-svc-official/
📌 Conclusion
Early 2026 is not a quiet market, but a selective one. Buyers are repositioning carefully, using trial orders, performance reviews, and supplier screening to shape their procurement plans.
Exporters who understand this phase and respond with discipline rather than urgency will be best positioned when volume returns. In this environment, market awareness and execution consistency are the true competitive advantages.
Market & Export Coordination
📧 Email: thanh@svc.vn
📱 WhatsApp: (+84) 909 432 477
🌍 Think Cashew Vietnam, Think SVC.
Sources
Vietnam Cashew Industry Reports
Global Cashew Trade & Buyer Behavior Analysis
Regional Importer Feedback and Market Observations, Q1/2026
Logistics and Supply Chain Performance Reviews