Cashew Market Forecast for December 2025

December is typically the peak season for global cashew consumption, driven by major holidays like Christmas and New Year. Here are the key trends predicted for the cashew market in December 2025:

1. Increased Demand During the Holiday Season
Demand for cashews is expected to rise significantly in major markets such as the United States, Europe, and Asia, particularly China. Cashews are widely used in festive dishes and premium gift products. Processed products like roasted cashews, chocolate-coated varieties, and special blends are likely to see increased sales during this festive period.

2. Price Pressure Due to Limited Supply
By the end of the year, raw cashew nut (RCN) stock levels typically decrease, creating upward pressure on prices for importers. Experts predict RCN prices could rise by 3-5% compared to November, driven by higher processing demand and increasing global logistics costs.

3. Rising Competition from Other Producing Nations
African countries like Côte d’Ivoire and Ghana are rapidly expanding their domestic processing capacities, posing growing competition for Vietnam in both raw and processed cashew exports. Despite this, Vietnam holds a competitive edge in premium markets thanks to its superior quality and adherence to strict international standards.

4. Sustainability Trends Continue to Dominate
Organic cashews are gaining traction, especially in developed markets such as Europe and Japan. Leading exporters like SVC Cashew must prioritize maintaining and expanding certifications such as BRC, HACCP, and ISO to meet stringent consumer demands and secure their position in high-value markets.

Strategies for Vietnamese Businesses

To navigate these challenges and capitalize on opportunities, Vietnamese cashew businesses should:

• Manage Stocks Smartly: Maintain adequate reserves to meet holiday season demand.
• Focus on Quality: Enhance product standards to outpace international competitors.
• Promote Value-Added Products: Highlight innovative products like flavored or premium roasted cashews.
• Strengthen Partnerships: Foster sustainable relationships with existing clients and explore untapped markets.

Conclusion

December 2025 will be a pivotal period for Vietnam’s cashew industry. While global demand peaks, challenges related to pricing and competition are expected to intensify. Flexible strategies, a strong emphasis on quality, and innovative marketing will be essential for businesses to thrive in this dynamic market.

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SVC INTERNATIONAL JSC
Email: thanh@svc.vn
Phone: 090 943 24 77
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