Cashew Export Market Forecast: Mid-January 2025 Trends

January 2025 marks a new beginning for the global cashew market, bringing both opportunities and challenges for Vietnamese exporters. Below are the projected trends and key factors shaping the market mid-month.

Rising Demand in Major Markets

1. Europe

After the holiday season, European importers are replenishing their inventories, particularly in Germany, the Netherlands, and France. Organic and high-value-added cashew products remain top priorities for health- and sustainability-conscious consumers.

2. United States

Despite concerns about economic slowdown, the demand for healthy snacks like cashews remains strong. Products such as salted roasted cashews and flavored cashew varieties are particularly popular among American consumers.

3. China

As Lunar New Year approaches, demand for cashew imports in China is expected to surge. Processed and attractively packaged cashews, ideal as gifts, are trending in this market.

Challenges to Watch

• Raw Material Prices

Prices for raw cashew nuts (RCN) from Africa, particularly Nigeria and Côte d’Ivoire, continue to rise slightly due to transportation costs and uneven harvest seasons. This directly impacts the export prices of Vietnamese businesses.

• International Competition

Major competitors such as India and Africa are aggressively expanding their market presence with competitive pricing, creating pressure for Vietnamese exporters.

Strategies for Adaptation

• Diversifying Products

Focus on developing high-value-added products such as organic cashews, flavored cashews, and other premium lines to cater to diverse consumer needs.

• Optimizing Supply Chains

Strengthen partnerships with logistics providers to reduce costs and ensure timely delivery.

• Enhancing Quality

Maintain and achieve international certifications such as BRC and HACCP to build trust and expand access to premium markets.

Conclusion

Mid-January 2025 sees continued growth in demand across key regions, but challenges related to costs and competition are significant. Vietnamese businesses like SVC must adapt by focusing on quality, innovation, and strategic market positioning to maintain their global presence and competitive edge.

Sources:

• Vietnam Cashew Industry Report 2024 – Vietnam Cashew Association (VINACAS)

• Global Agricultural Market Forecast – FAO and ITC

• Trends in Organic Food Consumption in Europe 2025 – European Organic Association

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SVC INTERNATIONAL JSC
Email: thanh@svc.vn
Phone: 090 943 24 77
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