đ From Raw Cashews to High-Value Products
In 2025, consumer demand for cashews in major markets such as the U.S., EU, Japan, the Middle East, and China is shifting rapidlyâfrom raw nuts to value-added, organic, and ready-to-eat products. This trend presents great opportunities for Vietnamese exporters, while also requiring strategic adaptation to meet evolving needs.
đ Top 5 Emerging Consumer Trends:
1ď¸âŁ Rising Demand for Value-Added Products
⢠Products like cashew butter, cashew milk, honey-roasted cashews, and low-salt roasted cashews are gaining popularity in the U.S. and EU for their convenience and nutrition.
2ď¸âŁ Organic Cashew Products on the Rise
⢠Consumers in the EU and Japan are increasingly focused on clean-label, certified organic productsânon-GMO, eco-friendly, and sustainably sourced.
3ď¸âŁ Small-Pack Convenience Products
⢠Cashew snacks in 20gâ50g packs designed for on-the-go consumers, students, and office workers are especially popular in China and the Middle East.
4ď¸âŁ Cashews as a Part of a Healthy Lifestyle
⢠Cashews are widely promoted as a âsuperfoodâ rich in protein, healthy fats, and essential mineralsâideal for balanced diets and fitness-focused lifestyles.
5ď¸âŁ Product Transparency & Traceability
⢠Consumers now expect clear product origin information, farming practices, and processing methodsâaccessible via QR codes or smart labels.
đ SVC stays ahead of global consumption trends by developing a wide range of value-added, organic, and smart-packaged cashew products. With modern production systems and strict quality control, SVC confidently meets the demands of the most discerning global markets.
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