In the context of the global cashew market in 2025, where competition on FOB prices is intense, many international importers and retail chains are shifting strongly toward OEM (custom manufacturing) and private label. This trend helps add value, expand profit margins, and create differentiation compared to traditional bulk kernels. The question is: how ready are Vietnamese companies—especially large exporters such as SVC—to capture this opportunity?
📦 OEM & Private Label: A Global Trend
- Modern retail chains in the US, EU, South Korea, and Japan favor private label to control supply chains and optimize costs.
- Consumers look for convenient packaging, certified origins, and sustainability.
- Importers prefer OEM to secure exclusive products that differentiate them from competitors.
According to Mordor Intelligence, the processed cashew market is expected to grow at a CAGR of ~5.8% during 2025–2030, with OEM/private label taking an increasingly larger share.
🏭 Capabilities of Vietnamese Companies
- Production & certifications: Many factories already meet BRC, HACCP, FSPCA, FDA, Halal, Kosher standards. SVC is a prime example with international-standard facilities, fully qualified to serve demanding markets.
- Packaging & formats: Vietnam’s capabilities now include zip pouches, PET jars, and tin boxes. SVC has been implementing OEM projects tailored for European and Middle Eastern customers.
- Supply chain: With the ability to export hundreds of tons monthly to more than 60 countries, Vietnam can fulfill large OEM orders on time.
Challenges remain:
- Lack of consistency in branding and marketing; many companies have yet to build strong “brand stories” to support private label buyers.
- Logistics costs and exchange rates add pressure to small-scale OEM orders.
- Limited R&D for new flavors; beyond salted roasted cashews, companies need more diverse products to keep up with global snack trends.
📈 Outlook & Recommendations
- Expand OEM in Europe & South Korea: leverage certifications and packaging strength from exporters like SVC to secure supermarket shelf space.
- Tap into China: strong demand and gifting culture make OEM PET jar and zip-pouch packaging highly promising.
- Develop brand guidelines: companies should standardize design, slogans, and packaging materials to create added value.
- Invest in flavor R&D: SVC and other pioneers should push flavored cashew lines (cheese, wasabi, BBQ, tomyum, etc.) to align with global snacking trends.
✅ Conclusion
OEM and private label are no longer optional but the inevitable path for Vietnamese cashew exporters to enhance value and maintain competitiveness. With solid production capacity, full certifications, and OEM capability already in place, SVC and other Vietnamese companies are well-prepared to meet this demand. The key challenge lies not in production, but in building compelling brand stories and offering end-to-end solutions for global partners.
📧 Contact for OEM & Export (Cashew): thanh@svc.vn
📱 WhatsApp: (+84) 909 432 477