In-depth Industry Review | Certified Exporter Perspective
1. Export Growth Remains Steady – But Diverging Across Markets
Vietnam’s cashew export in June 2025 reached approximately 43,500 MT, valued at USD 234 million, slightly up from May. While major markets like the U.S., Germany, the Netherlands, and the UAE remained stable, buyer behavior showed signs of divergence:
- USA favored WW320 and bulk shipments
- EU shifted demand to organic and retail-ready packs
- Middle East increased orders of roasted & flavored SKUs for festive seasons
- Korea & Japan remained stable, though competition from India and Cambodia intensified
OEM orders are rising — showing growing confidence in Vietnam’s contract manufacturing capability.
2. FOB Prices Stay Balanced
Average FOB for WW320 remained around $7.40/kg, with little volatility. Key drivers:
- Stable RCN supply from Africa
- USD/VND exchange rate under control
- Steady but non-surging global demand
However, profit margins remain under pressure from packaging, labor, and logistics cost increases — highlighting the need for value-added focus.
3. Clear Shift: From Volume to Value
A major June trend was the separation between high-volume low-margin exports and high-value small-batch products:
- Raw kernels in bulk offer volume, but with tighter margins
- Flavored, organic, and branded cashews generate 30–50% more value per unit
As a result, many factories — including SVC Cashew — are prioritizing:
- PET jars & zip pouch OEM for retail
- Flavor development per region (honey-butter for Korea, chili-lime for UAE)
- Balanced allocation between volume contracts and retail demand
4. Key Challenges Emerging
- India returning as a strong RCN buyer, raising upstream competition
- China remains cautious — low visibility on demand recovery
- Domestic logistics cost up by 5–8% (fuel-driven)
- Weather volatility in Bình Phước & Tây Nguyên may impact upcoming harvest
5. SVC Cashew’s Response & Export Update
In June 2025, SVC Cashew:
- Reached export volume across 46 countries
- Increased flavored SKUs to 21% of total shipment volume
- Expanded packaging line for OEM PET jars and kraft pouches
- Added new certifications: Kosher & FSPCA
- Continued weekly FOB price updates and batch-level traceability
SVC remains focused on certified, branded cashew solutions for global markets.
🔎 Outlook for July
- FOB expected to stay stable into early July
- Demand forecast: slight uptick from the Middle East and Korea (Ramadan & Mid-Autumn prep)
- U.S. & EU buyers to begin Q3 contract negotiations
📌 Source: VINACAS, Vietnam Customs, SVC Cashew Internal Data – June 2025